5. Yves Rocher Morocco

ZERO PLASTIC CUPS: LET'S DRINK TO THAT!

It started a few months ago. Several of our sites took the issue by the horns... The challenge? Just say no to single-use plastic cups. It was a big deal.

The wave was started. Yves Rocher Stuttgart, Belgium, Portugal, Rennes, Cap Rocher: site after site did away with the old cups.

Then, we decided to take it to its logical conclusion and bring all our French sites on-board! So, in 2019, we committed to finding solutions.

We distributed mugs and Gobi^®, bottles, installed dishwashers and stations for containers, we built new partnerships—we left nothing to chance. Our teams got involved like never before. The concept even convinced many of our suppliers who came to visit. Wonderful!

In 2019, 100% of our sites in France pledged to say goodbye to those sad old plastic cups.

Fantastic!